

The PRQL: What AI Founders Need to Know About Data (Before It’s Too Late) with Pete Soderling of Zero Prime Ventures
Mar 31, 2025
Dive into the crucial relationship between AI technologies and robust data engineering practices. The conversation highlights what AI founders need to grasp about data infrastructure to thrive. Discover why having a strong foundation in data is essential before diving into AI ventures. Explore insights from an expert on the intersection of these two fields and the implications for future innovations. Don't miss the chance to learn how mastering data can set businesses up for success in an AI-driven world.
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Pete Soderling's Journey into Data
- Pete Soderling, founder of Data Council and Zero Prime Ventures, began as a software engineer during the first internet bubble.
- His experience with a data infrastructure company led him to start Data Council, the first data engineering conference, in 2012.
AI Needs Data Management
- It's important to understand that scaling AI requires robust data management solutions.
- Data Council emphasizes the crucial connection between AI and data infrastructure.
The Gap Between AI and Data Engineering
- Many new AI engineers lack experience with traditional data management techniques.
- This gap in understanding is why Data Council aims to bridge the AI and data engineering communities.