The PRQL: What AI Founders Need to Know About Data (Before It’s Too Late) with Pete Soderling of Zero Prime Ventures
Mar 31, 2025
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Dive into the crucial relationship between AI technologies and robust data engineering practices. The conversation highlights what AI founders need to grasp about data infrastructure to thrive. Discover why having a strong foundation in data is essential before diving into AI ventures. Explore insights from an expert on the intersection of these two fields and the implications for future innovations. Don't miss the chance to learn how mastering data can set businesses up for success in an AI-driven world.
Pete Soderling emphasizes the critical need for AI engineers to understand traditional data management techniques for successful implementations.
The Data Council aims to bridge the gap between emerging AI technologies and essential data infrastructure to foster more effective solutions.
Deep dives
Pete Soderling's Career Journey
Pete Soderling shares his journey from being a self-taught programmer during the first internet bubble to becoming the founder of Data Council and a general partner at Zero Prime Ventures. After starting multiple companies in New York City, he moved to the Bay Area in 2010, where he developed a growing interest in data infrastructure. This passion led to the establishment of Data Council in 2012, the world's first conference dedicated to data engineering, aimed at fostering growth and innovation within the data community. Over the years, Soderling has expanded his impact by launching a venture fund focused on investing in early-stage data engineering companies.
Bridging AI and Data Engineering
The conversation highlights the emerging synergy between AI technology and traditional data engineering practices. Soderling notes that while a new generation of AI engineers is entering the scene, there is often a disconnect in their understanding of established data management techniques. This year's Data Council seeks to address that gap by emphasizing the importance of data infrastructure as a foundation for effective AI solutions. The initiative aims to clarify that successful AI implementations fundamentally rely on robust data management, ensuring a holistic approach to both fields.
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Previewing the Intersection of AI and Data Engineering
The Data Stack Show is a weekly podcast powered by RudderStack, the CDP for developers. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.
RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.
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