Short Wave Can Skiing Survive Climate Change?
Apr 15, 2022
Kirk Siegler, an NPR correspondent known for his extensive coverage of climate change's impact on the ski industry, shares insights from Aspen's ski scene. He discusses how climate change threatens skiing with shorter seasons and less snow. The conversation highlights Aspen's push for clean energy while balancing the needs of affluent visitors. Siegler examines the contradictions between the ski culture and environmental responsibilities, emphasizing the community's efforts toward sustainability amid rising temperatures.
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Aspen's Early Climate Focus
- In 2006, Aspen Ski Company launched an ad campaign highlighting climate change's threat to skiing.
- The ads featured melting snowflakes and emphasized the urgency of the issue, contrasting with other resorts' glossy promotions.
Ski Industry's Complex Challenges
- The ski industry faces numerous challenges, including climate change, income inequality, and high real estate prices.
- These issues intersect, creating a complex problem for the industry and surrounding communities.
Private Jets and the Climate Paradox
- Private jet travel to ski resorts like Aspen highlights the irony of skiers contributing to climate change.
- This luxurious mode of transportation directly contradicts the need for reduced emissions to protect winter sports.