

#36 - Sharpening your fundraising axe: Jason Yeh, Adamant Ventures
“Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” This powerful quote by Abraham Lincoln is often shared by our guest.
Jason Yeh has spent a lot of time both fundraising and analyzing fundraisers. After working as an investor at Greycroft, starting a business and being acquired, he became Silicon Valley Bank's go-to Executive coach around fundraising. And too many times, he saw the negative impact that lack of preparation has – not only for the business, but for the founder's confidence and ability to deal with rejection. A lot of them needed more effective processes.
That's why last year he launched Adamant Ventures, a firm dedicated to making fundraising easier and accessible. Today, he shares concepts like calendar density and purity of motivation, besides actionable tips to help you sharpen your axe.
Stick around to learn:
- Some intricacies about investor psychology
- Guidelines to develop your narrative
- How to rebalance the power dynamics between investors and founders
- And his views on pre-money vs post-money SAFEs
Building good sh*t in Latin America?
- Learn about how Latitud can help you at latitud.com
- Discover and pitch Latitud Ventures, your partner from 0 to 1 and beyond
- Sign up for our weekly newsletter for founder insights and some tough love
- And follow us on Linkedin / Instagram / Spotify to stay in the loop