Let's talk branding Jo McKinney - The value of strategy for startups.
Jun 29, 2020
51:52
In this episode, I talk with Jo McKinney, CEO of Burns group, a leading brand transformation, and advertising company. We talk about the value of strategy for startups and how 'startup-mentality' can help big brands grow.
Show notes:
- https://www.burnsgroupnyc.com/
- The value of strategy for startups
- What startups value brand strategy
- Brandinformers by Burns Group: https://www.burnsgroupnyc.com/covidbrandinformersinsights
- Research and understanding the category
- What can big brands learn from startups?
- The beginners mind.
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