In this episode, I talk with Jo McKinney, CEO of Burns group, a leading brand transformation, and advertising company. We talk about the value of strategy for startups and how 'startup-mentality' can help big brands grow.

Show notes:

• https://www.burnsgroupnyc.com/
• The value of strategy for startups
• What startups value brand strategy
• Brandinformers by Burns Group: https://www.burnsgroupnyc.com/covidbrandinformersinsights
• Research and understanding the category
• What can big brands learn from startups? 
• The beginners mind.

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