The Sales Technology Podcast Exploring Growth Operations and the Future of SDR with Anton Lenke
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Sep 13, 2024 
Join Anton Lenke, Global Director of Growth at Hewlett Packard Enterprise, as he shares insights on the evolution of growth operations. He discusses the shift of sales development roles from traditional tasks to strategic, data-driven functions. Anton emphasizes dismantling silos for better collaboration and highlights the importance of trust and communication in leadership. Learn how SDRs are becoming key players, gathering market insights and adapting to dynamic customer needs, driving innovation in a changing landscape.
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From Art to AI
- Anton Lenke's career began in art but shifted to sales after returning from Europe.
- He transitioned from an SDR role to managing SDR teams, driven by a desire to understand business and technology.
The Rise of SDR Operations
- Early SDR programs focused on growth at all costs, leading to a wide range of rep performance.
- Anton's interest in operations stemmed from a desire to understand and optimize this discrepancy.
Calculate SDR ROI
- Determine the ROI of your SDR team to understand its profitability and identify areas for improvement.
- This analysis can reveal insights into rep performance and tenure.