New Solo : A Listener's Guide to the New Solo Back Catalog

Guest: Dean Blachford just hanged his solo shingle eight weeks ago. But he didn’t jump into solo practice blind. Instead, he reviewed New Solo’s back catalog and sought advice from host Adriana Linares.

He joins Linares to share his crash course on striking out on his own.

Five Categories of Must-Listen Episodes: 

5) Inspirations from famous people

• What New Solos can Learn from Han Solo
• New Trends in Practice Management
• Implementing the Right Processes with Ernie Svenson

4) Building a marketing plan 

• Back to Basics: Smart Marketing for New Solos – Part 1
• Back to Basics: Smart Marketing for Solos Part 2
• From Clicks to Clients: The Law Firm Marketing Funnel Explained
• CRM: Using Client Relationship Management in Your Law Firm
• CRM Value: How Lawmatics Enhances Client Experience
• Up Your Marketing Game with Newsletters

3) Planning for proper financial management

• Money Management 101 for Solo and Small Firm Professionals
• Oh, The Messes We See

2) Nailing down a collections strategy

• Marco Brown’s Eight Commandments for Getting Paid

1) Best of New Solos 

• What Storms May Come: Preparing your Firm for Natural Disaster
• Decamping to Puerto Rico
• The Unorthodox Path to Becoming a Lawyer
• Client Acquisition in the 21st Century: With Instagram & TikTok??

Blachford’s Tech Stack:

• Microsoft Teams for team meetings and video conferencing 
• Microsoft Word and Excel for planning and collaboration
• Hubspot for contact relationship management
• RingCentral to manage business calls
• Clio for ease of clerk and client use
• LawPay for client payment flexibility

New Insights (brought to you by Nota):

• Veteran practitioner Starlett Massey answers litigation associate Melanie Kalmanson’s question:
• Question 2 of 4: "What is the most underutilized tool in litigation?"

Special thanks to our sponsors, Lawclerk, Alert Communications, Abby Connect, and Clio.

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