From Dashboard Widgets to Breaking News: Mark Gurman's Path to Bloomberg
Mar 23, 2025
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Mark Gurman, Bloomberg’s managing editor and chief correspondent covering Apple, began as a teenage app developer. He discusses his remarkable 16-year journey from 9to5Mac to Bloomberg, sharing thrilling scoops like the early Siri reveal. Mark offers insights into the evolving landscape of Apple news, emphasizing the importance of credibility in tech journalism. He reflects on his unique relationship with Apple, characterized by respectful dialogue, and shares valuable advice for aspiring journalists navigating this dynamic field.
Mark Gurman's journey from teenage app developer to tech journalist showcases the blend of early tech involvement with successful reporting skills.
His transition from 9to5Mac to Bloomberg highlights the evolution of tech journalism, emphasizing the need for a balance of speed, accuracy, and depth.
Deep dives
Mark Gurman's Journey in Tech Journalism
Mark Gurman’s career began during a transformative era in technology as he entered the Apple news scene around 2010. Initially starting as an app developer, he quickly transitioned into journalism, driven by his passion for Apple products and technology. His formative years included significant contributions to 9to5Mac, where he honed his skills and developed a strong foundation in tech reporting. Gurman's journey exemplifies how early involvement in tech can blend into a successful career in journalism, demonstrating a deep understanding of both the development and media landscapes.
The Transition from Blogging to Major Publications
Transitioning from 9to5Mac to Bloomberg represented a significant leap in Gurman's career, elevating his platform from a blog to a major news outlet. He describes 9to5Mac as a phenomenal training ground for tech journalism, which equipped him with essential skills in breaking news and ethical reporting. At Bloomberg, he encounters a more extensive network of resources, mentorship, and collaboration, allowing him to cover stories on a broader scale. This transition reflects the evolution of journalism in the tech space, where coverage now requires a balance of speed, accuracy, and depth.
The Importance of Credibility in Reporting
Gurman emphasizes the critical role of credibility in journalism, particularly when reporting on technology trends and news. While he acknowledges the pressures of being a high-profile reporter, he remains committed to ensuring accurate and impactful narratives without fear of backlash. Addressing the skepticism he sometimes faces, he insists that credibility is built over time, through consistent and reliable reporting. By balancing the excitement of breaking news with a commitment to verification, journalists like Gurman can reinforce their reputation in an ever-evolving media landscape.
Navigating a Changing Landscape in Tech Journalism
Gurman notes the changing dynamics of tech journalism, especially with the rise of social media and citizen journalism bringing new challenges. He acknowledges the growing role of alternative sources and how they can impact public perception and market reactions. Despite these changes, he believes that established journalists must maintain high standards of accuracy and engage with their communities for trustworthy reporting. His experiences signify a shift in how stories are sourced and reported, emphasizing the need for credible voices amidst the noise of instant technology news.
In this special interview episode, Federico and John welcome Bloomberg’s Mark Gurman to discuss his 16-year journey covering Apple. Mark shares how he started as a teenage app developer before joining 9to5Mac and eventually Bloomberg. The conversation explores Mark’s most memorable scoops, the evolution of Apple news coverage, his relationship with Apple, and advice for aspiring tech journalists.
On AppStories+, Federico and John get into the weeds to explore the hardware and apps Mark Gurman uses and discuss Apple’s acquisition of Pixelmator.