Alex Garcia, founder of Marketing Examined, makes over $800,000 a year with his email newsletters. He shares his blueprint for gaining your first 1,000 subscribers, including effective outreach methods and finding a niche. Alex reveals how to secure sponsors and monetize newsletters, emphasizing the importance of niche selection. He discusses essential tools for managing content and offers daily routine tips for aspiring entrepreneurs. This insightful conversation provides actionable advice for anyone looking to dive into the world of newsletters.
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question_answer ANECDOTE
From The Hustle To Marketing Examined
Alex built Marketing Examined after learning at The Hustle and experimenting on Twitter.
He turned a content idea inspired by Harvard Business Review into a successful newsletter business.
insights INSIGHT
Newsletters Are A Powerful Top‑Of‑Funnel
Newsletters scale beyond small projects into major media companies and acquisition funnels.
They can serve as top-of-funnel for agencies, products, and large revenue plays in B2B.
volunteer_activism ADVICE
Start Manual Then Run A Buffet Of Channels
Start growth with hands‑to‑combat: manually DM, ask friends, and run giveaways to get early subscribers.
Then run many small channels (buffet marketing) and double down on the 1–2 highest‑ROI tactics.
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In this episode, I meet up with Alex from Marketing Examined to ask him how he makes $800,000/year writing online… and it might be easier than you think.
He reveals how to get your first 1,000 newsletter subscribers, how to land big time sponsors, and the 4 key elements to build a $1M newsletter business from scratch. Hope this one inspires some of you to start!
0:00 - Intro
0:52 - The Business Model + Revenue
1:33 - Finding the idea
2:13 - Building a 9-figure newsletter
2:56 - How to find a niche
4:32 - Blueprint for first 1,000 subscribers
5:36 - The outreach method
6:04 - Finding interesting topics
6:35 - How to monetize
7:32 - Tools
8:02 - Outsourcing writers
8:28 - How to grow a newsletter
9:28 - Finding advertisers & pricing
10:07 - How to get better at marketing
10:36 - Daily routine
11:33 - Advice for new entrepreneurs
Follow Alex
🐦 Twitter - https://twitter.com/alexgarcia_atx
🖥️ Website - https://www.marketingexamined.com
🔔Subscribe - https://www.youtube.com/@starterstory
📸 Instagram - https://www.instagram.com/starter_story/
🐦 Twitter - https://twitter.com/thepatwalls
Sharing ideas that make money!
Disclaimer: This podcast is published by a viewer using content from Starter Story's YouTube channel with the goal of making his valuable insights more accessible to those who prefer audio formats, helping more people discover and learn from the insights shared in his videos. It is not an official production of Starter Story. For any requests from Starter Story, please don't hesitate to get in touch.
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