23. How can brands get gender right?

We talk all things gender in advertising with Angeline Martyn, Head of Private Sector Engagement at UN Women (the United Nations Entity for Gender Equality and the Empowerment of Women) and a spokesperson for the Unstereotype Alliance. At the heart of the discussion is the latest AdReaction research from Kantar, looking at how different genders respond to advertising, and what marketers should be doing differently.

Hosted by Andrew Stephen, L'Oreal Professor of Marketing at Saïd Business School (Oxford University) and Jane Ostler, Global Head of Media, Insights Division at Kantar.

Please help UN Women create a more gender equal world: 

Donate Now:  https://donate.unwomen.org/en

Learn More: http://www.unstereotypealliance.org/en

Hosted on Acast. See acast.com/privacy for more information.