Off The Record - The DJ Podcast by Crossfader EP 132. THIS is how the DJ INDUSTRY works in 2025 - Will Clarke
Apr 10, 2025
This week features Will Clarke, a Grammy-nominated DJ and producer known for his honest approach to dance music. He shares his journey from playing at a caravan park to Coachella, revealing the burnout and challenges of the industry. Will discusses the complexities of navigating labels and the importance of community over virality. He also emphasizes the unpredictability of DJ success, blending authentic storytelling with career advice, and talks about the evolving landscape of DJing in 2025.
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Labels Have Zero Power Now
- Labels have lost their power to make artists famous; artists themselves drive their success now.
- The role of a label is shifting towards building and growing a community rather than traditional label functions.
Early Ibiza Residency Story
- Will Clarke started DJing at 9 and had his Ibiza residency at 17, playing 12-14 hours a day.
- His parents supported his early career by moving with him to Ibiza immediately after school.
Play For Free To Improve
- Playing for free as a local DJ is essential for gaining experience and getting good.
- Think of playing for free as your practical university before earning money.