Well Made 135 Aspiring to ubiquity with Rumpl CEO and Founder, Wylie Robinson
Before Rumpl, sleeping-bag-style puffy blankets were predominantly marketed to Alpine athletes. Rumpl didn't invent the category, but founder and CEO, Wylie Robinson is doing everything he can to expand it.
Wylie likes to ask people a simple question, "How many blankets do you have at home?" Then he asks, "How many of the brands can you name?" Outside of heritage brands like Pendleton or Woolrich, there is very little brand loyalty in the blanket business. Beyond that, there's little being done to bring performance textiles into the space.
On this episode, fresh off of his Shark Tank pitch, Wylie shares what he learned from being on the show, how Rumpl continues to scale and differentiate, and why the pandemic took their branding down a few notches on Maslow's hierarchy.