The Marketing Bestie Podcast with zoeunlimited can you be baby doll forever
Jan 8, 2026
Explore how Ariana Grande transitioned from a Nickelodeon star to a business mogul, mastering branding along the way. Discover the clever strategies behind her fragrance empire, valued at $1 billion. Learn about her image evolution, from innocent girl-next-door to a more seductive persona, and how she navigated early scandals. The discussion also touches on her resilience after tragedy, the impact of cultural appropriation debates, and the challenges she faces in maintaining fan trust amid personal controversies.
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Perfume As Identity Economy
- Ariana Grande's fragrance line has exceeded $1 billion by leveraging her persona and targeting teenage fans.
- Her perfumes translate identity into affordable products that bond fans to her brand.
From TV Character To Fanbase Seed
- Zoe recounts Ariana's shift from Victorious' Kat Valentine to pop star with hit album Yours Truly.
- That parasocial familiarity seeded a loyal fanbase that later bought into Ariana's evolving image.
Early Relationship Rumors Framed As Youth
- Zoe describes early relationship rumors with Big Sean and a book excerpt implying Ariana's presence.
- Fans excused youthful recklessness, reinforcing the naive-girl narrative that shielded her brand.
