How Effective Marketing Can Enable Sales With Pam Didner | Interview

Join us in the Krueger Marketing podcast studio this week for another episode of The State of Sales Enablement.

We catch up with Pam Didner who is a B2B marketing consultant, podcaster, keynote speaker and author of 3 best-selling books.

Some of the questions we discuss include:

• What are the key areas marketers should consider when introducing sales enablement in their organisation to make it a success?
• What are the most common pitfalls when sales and marketing are attempting to collaborate? How do you best tackle them?
• How can sales benefit from existing content marketing infrastructure within their organisation?
• Which trends can we expect to crystallise in the coming years?
• What is to be considered for somebody who starts out in a sales enablement role and for somebody who is managing sales enablement globally for the first time?

Here are some of the resources referenced in this episode.

• Sales enablement resources brought to you by Krueger Marketing: https://www.kruegermarketing.com/learn
• Connect with Pam Didner online: https://www.linkedin.com/in/pamdidner/
• Connect with Felix Krueger online: https://www.linkedin.com/in/hfkrueger/
• Where to find The State of Sales Enablement:
• Website (subscriber exclusives can be found here) - http://thestateofsalesenablement.com/
• LinkedIn - https://www.linkedin.com/company/the-state-of-sales-enablement-podcast/
• Apple Podcasts - https://podcasts.apple.com/au/podcast/the-state-of-sales-enablement/id1558307853
• Spotify - https://open.spotify.com/show/4ceCJYJLuCbTNbRTriOFpe?si=avn_E9EGSNu3gmHfoqJ_6g