Leveraging Thought Leadership Growing a Leadership Development Firm | Vaughn Sigmon | 502
Today, we're talking with Vaughn Sigmon, the co-founder of Results Driven Leadership which specializes in helping businesses unlock their full potential through transformative leadership practices. Vaughn is also the host of The Business Mechanic – where he shares his expertise to improve the impact of executives and managers by enhancing their knowledge, skills, and abilities. Leaving a stable executive position to start his own leadership development business was a huge risk. We talk with Vaughn about the driving force behind his shift in career and why he chose the area he did. Leadership development is a crowded space to enter. Vaughn shares what he did to stand out and win clients. Acquiring clients is the hardest part that few want to talk about. We learn how it requires a multi-step marketing process that creates multiple touch points, allowing potential clients to get to know you, what you stand for, and the problems you are able to solve. Vaughn explains how the two main marketing platforms he has been using are LinkedIn and podcasting. We learn how Vaughn became smart and focused on who his audience would be and how to create awareness, interest, and a relationship with your audience on the platform. Finally, we learn about the advantages of starting a podcast or doing the circuit as a guest. Plus, he shares tips for getting your audience to engage and move further down the sales funnel. Three Key Takeaways: · You need to get in front of the right people so they get to know you. If they don't buy who you are they're not going to buy your concepts. · If you are smart and focused, your message is on point, LinkedIn can be a gold mine. · The title of a podcast or blog entry is of utmost importance. Having great content won't matter if no one reads it because the title does not entice them.