
ScaleX™ Insider Podcast Brendan McGurgan - Why Most Founders Never Scale
Host: David Jenyns, Creator of SYSTEMology Guest: Brendan McGurgan, Co-Founder & Director at Simple Scaling, Host of the ScaleX™ Insider Podcast
In this powerhouse episode, we are flipping ScaleX Insider on its head. This week Brendan McGurgan is interviewed by David Jenyns. Brendan McGurgan is a globally recognised scaling expert and the architect behind the ScaleX™ Framework. From leading CDE Global through 25x revenue growth to co-founding Simple Scaling, Brendan shares battle-tested insights from over two decades scaling businesses across six continents.
David and Brendan go deep into the 10 key principles of the ScaleX™ framework, designed specifically to help SME leaders scale with purpose. If you're serious about growing your business without losing your soul—or your sanity—this episode is a masterclass in clarity, vision, and execution.
What You'll Learn:-
Why scaling is an inside job and how your mindset could be the greatest bottleneck.
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The difference between a founder CEO and a scaling CEO—and how to know which you are.
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How to build a vision and purpose that excites top-tier talent to join your mission.
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The crucial role of systems, people, and culture in building a scalable business.
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How AI is shaping modern SME scaling—and where it actually fits in the framework.
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Why your proposition needs to solve real problems (hint: your customers don't care about your baby's latest feature).
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How to delegate up, out, and down—to people and machines.
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Psyche
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Purpose
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People
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Plan
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Processes
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Performance
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Proposition
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Place
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Partnerships
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Positive Growth Culture
Whether you're just starting out or well on your scaling journey, this episode will help you think bigger, plan better, and lead with clarity.
Grab the Book📖 Simple Scaling: 10 Proven Principles to 10x Your Business 👉 https://simplescaling.com/book/
Connect with Brendan McGurgan-
🌐 Website: https://simplescaling.com/
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🎧 Podcast: https://simplescaling.com/podcast/
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💼 LinkedIn: https://www.linkedin.com/in/brendanmcgurgan/
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📩 Reach out via LinkedIn DM: https://www.linkedin.com/in/brendanmcgurgan/
David Jenyns is the creator of SYSTEMology, a proven method to free business owners from daily operations by turning chaos into clarity with systems. He's the author of the bestselling book SYSTEMology and founder of systemHUB.
With a background in digital marketing, business development, and process design, David has helped thousands of business owners systemise and scale successfully—without becoming the bottleneck.
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🌐 Website: https://www.systemology.com/
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🎥 YouTube Channel: https://www.youtube.com/@SYSTEMology
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💼 LinkedIn: https://www.linkedin.com/in/davidjenyns/
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📩 Contact: https://www.systemology.com/contact/
"Scaling isn't a solo sport. It's about inspiring others with a vision so powerful, they help you build the plan, deliver the results, and bring it to the world." — Brendan McGurgan
