WHAT’S AN EMAIL FOR? DO YOU REALLY HAVE TO KEEP CHECKING IN?

Sellers have the tendency to dwell on an email that never got a response and obsess over it by checking in repeatedly. Mark explains why this is completely wrong, that what it only does is remind the prospect of your bad email and instead, you should be working on a new one. Mark also reminds everyone to always think about the objective of the email before sending it. All these are in this latest episode of Sales Transformation.

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TRANSFORMING MOMENTS

MARK: CHECKING IN ON A PATHETIC EMAIL

“All you're doing, is you're calling out your own stupidity. You are literally calling because here's the thing. Chances are, I saw that initial email, but it didn't grab my attention. So boom, I delete it. I didn't respond. So now all you're doing is you're bringing it back to my attention that pathetic email that you already sent me. Oh, nice job. Nice job, loser.”

MARK: OBJECTIVE OF AN EMAIL

“We got to understand what is our objective with an email. it's to create enough interest to warrant a conversation. That's what it is.”

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