The Rise of Synthetic Media and its Impact on Society

Synthetic media, generated by AI, is revolutionizing how we perceive the world. With the ability to create realistic fake images, videos, and audio, anyone can produce content comparable to Hollywood studios. However, this technology also poses significant risks, particularly in the realm of disinformation. The ease of creating deep fakes allows for the manipulation of reality, leading to a complete lack of trust in media. Technical solutions like AI-powered detection systems are being developed, but the battle between detecting deep fakes and generating more sophisticated fakes will continue. Ultimately, societal solutions and building resilience against misinformation become crucial.