Why Price Cuts Aren’t Selling Homes in Today's Real Estate Market | Rethink Real Estate S4E59

Ben Brady tackles one of the most frustrating challenges agents face: when a listing doesn’t move—even after significant price drops. Ben shares personal case studies across different markets, from luxury condos in Nashville to multimillion-dollar homes in Silicon Valley, revealing how price often isn’t the root of the issue.Instead, Ben walks you through how to dissect the true problem—whether it's property-specific drawbacks, excess inventory, or buyer psychology—and how to navigate that conversation with your sellers in a tactful but honest way. Learn how to frame expectations, evaluate market competition, and position your listing for future success, even if the timing isn’t right today.This episode offers scripts, mindset shifts, and strategy around seller communication that will help you protect your time, maintain relationships, and increase your long-term conversion. It's real talk for real agents in today’s tougher market.Timestamps & Key Topics:[00:00:00] – When price drops aren’t enough to generate offers[00:01:16] – Why price isn’t always the solution in tough markets[00:02:33] – Case study: San Francisco Bay Area luxury listing with no traction[00:03:31] – Identifying property-specific deterrents like location and layout[00:04:01] – How inventory volume changes buyer behavior[00:04:43] – The challenge of delivering honest feedback to sellers[00:05:34] – Setting realistic expectations based on timing and competition[00:06:21] – Leveraging hard truths to spark meaningful seller conversations[00:07:03] – Knowing when to walk away—or put a listing on the “future shelf”🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit: https://www.harcourtsauctions.comConnect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctions📩 Subscribe to this channel and drop your thoughts in the comments below. We’d love to hear what tactics you use when price no longer motivates buyers!