When Failure Clears the Way for Something Better

Kiana Cabell was slathering coconut oil on her skin long before it became a beauty trend. 

This week on SUPERWOMEN, I sit down with the co-founder of Kopari Beauty, one of the first brands to make clean body care cool and accessible. Kiana shares how she turned a multipurpose pantry staple into a breakout brand, what happened when her first product idea didn’t take off, and how Kopari evolved alongside her through every stage of growth.

She talks about raising four kids while building a business, stepping back without stepping away, and why the best way forward is to start before you’re ready and to figure it out along the way.

Episode Guide:

(00:00) Meet Kiana Cabell, co-founder of Kopari Beauty(01:54) How coconut oil sparked a business idea

(06:10) Navigating co-founder roles and dynamics

(10:28) How Kopari stayed different from their competitors

(13:45) Build a community before approaching retail

(16:31) Lessons from raising VC too fast

(20:28) Learning to let go and hiring a CEO

(24:55) What most people misunderstand about sunscreen

(28:25) Why starting before you’re ready is the best advice

(29:37) The challenges of scaling inventory

Learn more about your ad choices. Visit megaphone.fm/adchoices