Get finance buy-in for your marketing strategy

Getting buy-in for marketing is often harder than doing the marketing itself. So how are other teams actually doing it?In this webinar, two senior marketers and two finance leaders co-present how they work together to get marketing funded, trusted, and seen as a growth driver.You’ll learn: • The three biggest reasons marketing and finance clash • How to translate campaigns into simple financial models finance can trust • How to build a shared definition of “value” (brand, pipeline, revenue, margin) • What good forecasting looks like when marketing runs in delay • Practical scorecards, budget rhythms and templates you can steal • Real-world examples from agencies and B2B SaaS (Genio, Suprpwr, Profit Sprout)Perfect if you’re a marketer who needs budget sign-off, or a finance leader who wants predictable growth without killing creativity.00:00 Why marketing + finance alignment matters03:43 Biggest blockers to buy-in07:47 Explaining budgets to finance12:31 Proving marketing’s value17:41 Forecasting both sides trust23:22 Alignment case study33:35 CAC, LTV + payback made simple40:05 Building one shared scorecard46:03 Key takeaways47:42 Q&A roundup************************************************************************Please take the time to check out our partners, all of whom we work with because we think they’re useful companies for lovely marketers.Frontify – All your brand assets in one place: Frontify combines DAM, brand guidelines, and templates into a collaborative source of brand truth.Cambridge Marketing College – The best place to get your marketing qualifications and apprenticeships.Planable – the content collaboration platform that helps marketing teams create, plan, review, and approve all their awesome marketing content.NOAN – your superhuman business partner. Easily build your strategy & control your business knowledge with AI, then use it to manage your tasks, create content & supercharge your marketing.Wistia – a complete video marketing platform that helps teams create, host, market, and measure their videos and webinars, all in one place.