The Circuit of Success Podcast with Brett Gilliland Fred Joyal: The Confidence Code Behind 1-800-DENTIST
On this episode of The Circuit of Success, host Brett Gilliland sits down with Fred Joyal, bestselling author, international keynote speaker, and co-founder of 1-800-DENTIST, the most successful dentist referral service in the country. During his time as CEO, Fred helped grow the business into a billion-dollar enterprise by combining creative marketing, disciplined execution, and a deep understanding of human behavior. His journey proves that success often begins with curiosity, courage, and a willingness to take bold action.
Fred shares how 1-800-DENTIST scaled nationally by solving a real consumer problem and building long-term value for its clients. He opens up about navigating near-extinction moments, why creativity mattered more than capital, and how focusing on simplicity made the business nearly impossible to replicate. From advertising strategy to customer experience, Fred breaks down what it truly takes to build a durable company in a competitive market.
The conversation also dives into leadership, confidence, and culture. Fred discusses lessons from his Wall Street Journal and Amazon bestselling book Superbold: From Under-confident to Charismatic in 90 Days, along with insights gained from 15 years as a keynote speaker addressing audiences of up to 5,000. With humor, humility, and real-world wisdom, Fred explains why integrity must come before profit and how creating a great place to work ultimately drives lasting success.