Scaled National Growth with Dollar General Media Network's GM Austin Leonard

The CPG Guys are joined in this episode by Austin Leonard, VP/GM of the Dollar General Media network. His background in advertising and audience building is tailor made for the scale of the retailer and the reach it has nationally.

Find Austin on Linkedin at: https://www.linkedin.com/in/austinleonard/
Find Dollar General Media Network on Linkedin at: https://www.linkedin.com/company/dg-media-network/
Find DGMN online at: https://www.dgmedianetwork.com/

Here's what we asked Austin :

1. Why don’t we start with a good overview of DG + DGMN - tell us about the DG customer, the DGMN audience proposition
2. Let’s talk the digital side of the business, how is the footprint growing, and who are DG partners - how does DGMN fit into this?
3. You’re here at groceryshop with us, what are you hoping to accomplish at this conference? What would be great takeaways?
4. So where does DGMN sit at DG - how do you work with Integrated marketing and how does it connect to your CMO?
5. What does a best in class partnership with DGMN look like? What advice do you have for brands looking to improve their relationship with DG customers?
6. Measurement = we’ve discussed this enough times over the years, can you please share what metrics and ROI reporting brands and advertisers can expect when working with DGMN?
7. I’m sure you’ve been thinking about instore media : give us the full scoop of what advertisers can expect from DGMN and how does it tie back to the merchant?
8. What’s next for DGMN heading into 2026? Tech, audience growth, you partnerships, etc.

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