Episode 29: How to Manage a Destination in Winter, Spring, Summer, and Fall, with Drew Broderick

In this episode, you will learn about managing a destination through all four season from Drew Broderick.

No day is ever the same for Drew Broderick, director of sales and marketing for Bristol Mountain and Roseland Adventure Attractions, which is comprised of Bristol Mountain Ski Area and Fall Sky Rides, Bristol Mountain Aerial Adventures and Zip Line Canopy Tours, Roseland Waterpark, and Roseland Wake Park.

Her enthusiasm for tourism and attractions began with a summer college internship at Walt Disney World. She spent ten years in upper management in the hotel industry and later as the owner of a successful meeting planning and consulting firm, On-Site Meeting Solutions in Dallas, Texas, before relocating to Upstate New York. One of Drew’s most memorable events was supervising the VIP hospitality venues for Anheuser-Busch during the 1994 Summer Olympics in Atlanta. She also traveled the globe as a consultant for an international training company. Some of those places included: Dubai, Singapore, Brazil, Australia, Chile, Bermuda, Spain, and Poland to name a few. She earned a Bachelor of Science in Tourism Management with a Minor in Marketing from Northeastern State University in Oklahoma.

Drew has been with Bristol Mountain and Roseland Adventure Attractions for eight years and serves as the media liaison as well as handles all advertising, marketing initiatives, photography and video assets, social media for multiple attractions, and oversees the group sales efforts. Currently, Bristol Mountain has six former Freestyle athletes competing on the US Ski Team and with the next winter Olympics taking place in February of 2018, Bristol Mountain hopes to see one or more of these athletes competing for Team USA.

One of Drew’s passions is getting people involved in outdoor activities such as skiing, snowboarding, wakeboarding, zip lining, and climbing the courses in the aerial adventure park. Drew says, “There is so much to do right here that we’ve adopted the tagline of Adventure Capital of the Finger Lakes.”

A transcript of this episode is available here: destinationontheleft.com/drew-broderick