Can Apple Hit Reset on Its China Production?

Apple’s relationship with China evokes a parade of superlatives. The world’s largest company by market cap produces 98% of its iPhones in the world’s most populated country and largest consumer market. Now, Apple’s China ties feel more like shackles as fundamental shifts in political and economic winds rewrite the rules of engagement between American business, and an emboldened Beijing. Virus lockdowns, swelling nationalism, trade conflicts and the threat of war are prompting western businesses – especially Apple – to reassess their China presence. Can Cupertino’s best and brightest hit the reset button while keeping the magic alive on Apple's legendary innovation and profitability? Or is it trapped by a business bond that was too weak to be felt until it was too strong to be broken? Join hosts John Lee and Tom Corbett as they explore these and other questions with Bloomberg Intelligence’s senior technology analyst Steven Tseng.

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