Creating Your Bolt On Business Acquisition Strategy with Marty M. Fahncke

Many business owners overlook a powerful strategy hiding in plain sight—using their marketing budget to fuel acquisitions and build a portfolio of successful businesses.

In this episode of the Buying Online Businesses podcast, host Jaryd Krause speaks with Marty Fahncke, a seasoned marketer with over 30 years of experience in business growth and scaling. With more than two decades in mergers and acquisitions, Marty has helped businesses reach over a billion dollars in revenue and has executed more than $450 million in M&A transactions.

This conversation delves into the key aspects of acquiring and selling online businesses, including:

✔️ The types and sizes of businesses that are ideal for acquisition
✔️ Common mistakes sellers make and how to avoid them
✔️ Strategies for bolting on businesses to an existing brand
✔️ The process of identifying, acquiring, and financing the right business
✔️ The "leaky bucket" problem and how businesses can save thousands of dollars per month

For anyone looking to scale through acquisitions and make smarter investment decisions in the online business space, this episode is for you. Tune in to discover how to leverage acquisitions for long-term growth.

 

Episode Highlights

02:40 Marty’s journey as an M&A Advisor

11:30 A good relationship is sometimes the key!

18:00 How to build a growth strategy?

25:00 What’s the timeframe in selling a business?

33:20 Not all businesses are sellable

38:00 Reputation is everything!

 

Key Takeaways

➥ Buying a business with proven revenue is often a safer bet than scaling through paid advertising, which requires time, testing, and investment with no guaranteed success.

➥ U.S. buyers can leverage SBA loans to acquire businesses with minimal upfront capital, while international buyers often rely on self-funding or revenue-based financing from third-party lenders.

➥Strengthen your core business before acquiring—acquisition is not a fix for internal issues.

 

About The Guest

Meet Marty M. Fahncke (pronounced Fawn-Key), a seasoned world-class Marketer with over 30 years of experience in growing & scaling businesses, and over 20 years of experience in Mergers and Acquisitions. In that time, Marty has helped businesses scale to over $1 Billion in revenue and executed over $450 million in Mergers and Acquisitions transactions.

 

Connect with Marty M. Fahncke  

➥ https://www.WestboundRoad.com

 

Resource Links

➥ Buying Online Businesses Website - https://buyingonlinebusinesses.com

➥ Sell your business to us here - https://buyingonlinebusinesses.com/sell-your-business/

➥ Download the Due Diligence Framework - https://buyingonlinebusinesses.com/freeresources/

➥ Connect with Jaryd here - https://www.linkedin.com/in/jarydkrause 

🔥Buy & Sell Online Businesses Here (Top Website Brokers We Use) 🔥

➥ Empire Flippers - https://bit.ly/3RtyMkE

➥ Flippa - https://bit.ly/3wGa8r5

➥ Motion Invest - https://bit.ly/3YmJAmO

➥ Investors Club - https://bit.ly/3ZpgioR

 

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