Bernard Marr's Future of Business & Technology Podcast The Future Of Writing With AI: How TextJam Is Reinventing Word Processing
Sep 3, 2025
Pete DeLaurentis, founder of TextJam, dives into the transformative role of AI in writing. He shares how TextJam enables seamless collaboration between humans and AI while preserving individual voice and creativity. The discussion highlights challenges with traditional tools like Word and Google Docs, innovative features like real-time collaboration, and TextJam's competitive strategy against big-tech giants. DeLaurentis also reflects on the evolving landscape of AI writing tools, emphasizing the need for transparency and user-centric innovation in the industry.
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AI Tends To Overwrite User Voice
- AI tools often 'want to take over' and rewrite everything instead of preserving author voice.
- Pete built TextJam to make AI assistive and preserve user creativity rather than dominate it.
Signal What To Keep Versus Change
- Use explicit signals in the document to tell AI what to keep and what to change.
- Mark preserved text clearly so the model can learn your style and match it when editing.
Founder's Personal Writing Flow
- Pete describes his own workflow: write important parts in pen and use pencil when stuck.
- He then asks the AI to refine pencil drafts to match the pen style and restore flow.
