In this episode, host Eva Hartling sits down with Jessica Bosman and Bryn Davis Williams, co-founders of DOUBL, a company that’s reimagining how bras are made and sold. The duo met at university and bonded over their shared passion for entrepreneurship and disruptive innovation. Noticing how little the bra industry had evolved over the years, they saw an opportunity to do things differently.

Launched in 2020, DOUBL uses AI and smartphone scanning technology to create made-to-measure bras that can be ordered entirely from home—no fittings, no guesswork, and no standard sizing. Jessica and Bryn share their journey from idea to launch, the challenges of innovating in a legacy industry, and how they’re using tech to empower women to feel more comfortable and confident in their own skin.

Tune in to hear how two founders are using innovation and empathy to reshape a daily essential.

This season of our podcast is brought to you by TD Canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Please find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale

The Myth of Sanity - Book Summary