Kat Garcia from Ground

Kat Garcia is the Co-Founder and Co-CEO of Ground.

Uncover untapped revenue, with zero effort. Ground is an AI revenue driver growing the next generation of consumer companies, for Founders, Agencies, and Go-to-Market Teams.

Takeaways

- Kat's time at BCG Digital Ventures.

- Understanding customer psychology.

- Retention strategies and how Ground helps.

- Growth teams face unprecedented challenges currently.

- Integrating with existing tools.

- AI models leveraging product, customer, and browsing data.

- Ground helps businesses drive revenue without changing teams.

- Insights from AI can inform better product decisions.

- Personalization is now achievable due to AI.

- New York's tech scene.

Keywords

AI, entrepreneurship, growth marketing, BCG Digital Ventures, revenue generation, retention strategies, tech founder, e-commerce, product development, market trends, AI, customer journey, e-commerce, personalization, marketing, technology, consumer behavior, retention, insights, business growth