Catalog & Cocktails: The Honest, No-BS Data Podcast It's Friday! Juan and Tim rant about data and context graphs
Jan 16, 2026
Juan and Tim dive into the buzz around context graphs, questioning their trendiness and the reactions from executives skeptical of the hype. They argue that context management will likely become an integrated feature in broader platforms. The duo emphasizes the importance of capturing knowledge and processes, steering clear of the pitfalls seen during the big data hype. They classify companies into three archetypes based on their data strategies and advocate for a focus on industry-specific solutions, pushing data teams to drive real business impact.
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Transcript
Episode notes
Context Is Broader Than Semantics
- Context is broader and less defined than semantics and includes what AI needs to succeed.
- Juan wants clarity on different kinds of context and where to manage them in systems.
Embed Context Into Existing Platforms
- Treat context as a feature inside larger platforms rather than a standalone product.
- Focus on solving business goals, not selling metadata for its own sake.
Capture Tacit Knowledge And Processes
- Valuable context includes tacit, executed knowledge and people's processes, not just formal metadata.
- Capturing how people make decisions and work is as important as definitions.