Legal Talk Network - Law News and Legal Topics How This New Lawyer Branded Her Firm With Aloha and Built a Happy Practice | First Flight #4
May 8, 2025
Cassandra Koenig, a solo family lawyer and owner of Aloha Divorce, shares her journey of launching a law firm that thrives on authenticity and compassion. She discusses how unique branding and social media marketing helped her attract amicable clients. Rio Laine from ALPS Insurance joins to highlight the importance of tech choices and stress management in law practice. Together, they delve into building referral networks and time management strategies, emphasizing that a successful legal career can harmoniously blend professionalism with personal values.
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Launching Solo Straight Away
- Cassandra started her law firm right after law school inspired by poor associates' pay and extreme hours at big firms.
- She already had business experience from running a notary service in law school, giving her confidence to launch solo.
Branding with Aloha Spirit
- The name "Aloha Divorce" cleverly reflects love, hello, and goodbye to symbolize new beginnings.
- This branding attracts clients seeking amicable separations and helps deter those wanting aggressive legal battles.
Start Networking in Law School
- Attend bar association and local networking events while in law school to build connections early.
- These events are often affordable for law students and prime for growing referral opportunities.