Getting to the Root of Your Employer Branding and Culture

This installment of our roundtable features Joel Lalgee, Lead Recruiter at Hirewell. Joel has amassed over 100,000 LinkedIn followers and has helped increase “foot“ traffic to his employer through his online presence. Joel has found that by staying true to who you are as an individual you can maintain a steady pace of online branding that not just reflects you as a person, but who you are as an employee, which resonates when you’re trying to recruit people. In this roundtable we cover:

• Finding harmony between your employer brand and your employees

• Finding balance between personal and professional posts on social media (when your content is consistently good it won’t throw your audience off when you insert posts that talk about how great working for your employer is)

• Putting your brand in the spotlight without putting your brand onto your employees

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