My guest today is the one and only Hope Gurion.

Hope works together with Teresa Torres teaching and coaching product teams on all things continuous discovery, is the founder of Fearless Product, and is one of the featured product coaches in Marty Cagan’s new book Transformed.

Sometimes we meet people that we immediately know are special.

Hope is one of them :)

And this conversation is the evidence of why I’ve been such a big fan of Hope’s work for a few years now.

We discussed,

* Why is continuous discovery so important

* How to move from leading with outputs to outcomes

* Why shifting to outcomes requires both an upskilling in leadership and teams

* Why most transformations require bringing in strong product leaders

* What can product teams do to drive transformation

* Different types of outcomes and how to formulate them

* How product teams should approach business outcomes

* How to share outcomes with other areas of the business (e.g. Marketing, Sales)

* Why formulating and deciding on outcomes is a two-way negotiation between teams and leaders

* And more

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit afonsofranco.substack.com

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