30 Minutes to President's Club | No-Nonsense Sales Product Roadmap: Q4 2024 (Course, Community, Content)
Sep 23, 2024
The hosts celebrate their recent book launch, boasting over 20,000 copies sold in just 30 days. They challenge traditional learning by advocating for a course that blends community support with practical application. A unique cold calling course is introduced, featuring a 200-dial challenge and engaging discussions. The importance of a nurturing environment for sales professionals is emphasized, alongside plans for workshops. Listeners also get actionable sales strategies like effective email subject lines and insights on data-driven outreach.
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Book's Surprising Success and Impact
- The book "Cold Calling Sucks and That's Why It Works" sold over 20,000 copies in its first 30 days, far exceeding expectations.
- Readers worldwide formed book clubs and shared their cold calling scripts, showing high engagement with the content.
Power of Video Learning
- Video content combines written and audio forms, offering a richer learning experience.
- Seeing body language and talk tracks on screen enhances understanding beyond the book and audio versions.
Make Courses Practical and Applied
- Effective courses must be designed for implementation, not just completion.
- Include live cold call reviews to help learners improve beyond theory to real-world application.