The Merch Store Is Open For Business!

Oct 1, 2025

Get ready for a striking merch launch that combines fashion with a serious warning about superintelligent AI risks. Discover the unique designs, like P(doom) pins and conversation-starting shirts that promote awareness of imminent threats. It’s not just about clothes; it’s about igniting discussions around safety and accountability. Your choice in apparel can challenge the status quo and invite curiosity. Join an engaged community on Discord and learn how you can contribute to this urgent mission.

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ADVICE

Use Merch To Start Conversations

Wear Doom Debates merch to spark conversations about AI risk in everyday settings.
Use visible signals like P(doom) pins to normalize high-risk beliefs and build common knowledge.

INSIGHT

Signaling Changes Public Opinion

Signaling beliefs publicly helps move the Overton window faster than private discussion alone.
Bold public signals can prompt others to ask questions and reconsider perceived consensus.

ADVICE

Merch Is For Visibility, Donations Fund Work

Don’t assume merch is a fundraising primary; treat it as a visibility and recruitment tool.
Direct donations at doomdebates.com/donate if you want to significantly support the show's budget.

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I’m excited to announce the launch of Doom Hut, the official Doom Debates merch store!

This isn’t just another merch drop. It’s a way to spread an urgent message that humanity faces an imminent risk from superintelligent AI, and we need to build common knowledge about it now.

What We’re Offering

The Doom Hut is the premiere source of “high P(doom) fashion.” We’ve got t-shirts in men’s and women’s styles, tall tees, tote bags, and hats that keep both the sun and the doom out of your eyes.

Our signature items are P(doom) pins. Whether your probability of doom is less than 10%, greater than 25%, or anywhere in between, you can represent your assessment with pride.

Our shirts feature “Doom Debates” on the front and “What’s your P(doom)?” on the back. It’s a conversation starter that invites questions rather than putting people on the defensive.

Why This Matters

This is crunch time. There’s no more time to beat around the bush or pretend everything’s okay.

When you wear this merch, you’re not just making a fashion statement. You’re signaling that P(doom) is uncomfortably high and that we need to stop building dangerous AI before we know how to control it.

People will wonder what “Doom Debates” means. They’ll see that you’re bold enough to acknowledge the world faces real threats. Maybe they’ll follow your example. Maybe they’ll start asking questions and learning more.

Supporting the Mission

The merch store isn’t really about making money for us (we make about $2 per item sold). The show’s production and marketing costs are funded by donations from viewers like you. Visit doomdebates.com/donate to learn more.

Donations to Doom Debates are fully tax-deductible through our fiscal sponsor, Manifund.org. You can also support us by becoming a premium subscriber to DoomDebates.com, which helps boost our Substack rankings and visibility.

Join the Community

Join our Discord community here! It’s a vibrant space where people debate, share memes, discuss new episodes, and talk about where they “get off the doom train.”

Moving Forward Together

The outpouring of support since we started accepting donations has been incredible. You get what we’re trying to do here—raising awareness and helping the average person understand that AI risk is an imminent threat to them and their loved ones.

This is real. This is urgent. And together, we’re moving the Overton window. Thanks for your support.

Get full access to Doom Debates at lironshapira.substack.com/subscribe