
Cambridge Executive Business Insights Sustainability and Circularity
In this episode, Chris Marquis explores regenerative business practices with Juliet Scott-Croxford, President for the Americas at Brompton Bicycle.
Discover how the iconic folding bike company transforms urban mobility through their mission of "urban freedom for happier lives," connecting environmental sustainability with mental health and community design. Juliet reveals Brompton's rejection of throwaway culture through product longevity, repairability, and their innovative Brompton Renewed program—refurbishing second-hand bikes with seven-year guarantees. They discuss how Brompton views bicycles as systems interventions that create ripple effects across city infrastructure, public policy, and transportation narratives. As a newly certified B Corp, the company embeds ESG metrics into leadership accountability, demonstrating how purpose-driven governance drives innovation. This conversation illustrates that regeneration extends beyond environmental concerns - it's about creating systems that support dignity, mobility, and joy in urban life. A compelling example of how businesses can actively restore and enhance the natural and social systems they depend on for long-term success.
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