E72: David Tobias, co-Founder of BetterView: On Drones, Digital Imagery & Insurtech Product/Market Fit

David Tobias understood insurance from a young age (his Dad was in insurance and David started doing inspections before he turned 20). He also had a passion for technology (he taught himself how to code). David and his coFounder (David Lyman) saw a problem that existed in insurance, which was that roof inspections where hard, expensive, yet the desire to have that information, very useful. They also saw the potential for drone technology to be a potential solution. After their first paid gig, they saw a really big opportunity to use technology to both, acquire digital imagery, but more importantly, to scale the analytics around those digital images to help underwriters, adjusters and others obtain valuable insights on entire property exposures.

Betterview exists to make every property thoroughly understood. The company does this by providing software and services to capture, organize and analyze data to unlock valuable insight.

There's a really good section of the podcast where David discusses how he thought digital imagery via drones was going to be "the product". Instead, the real product is the insights that The BetterView software provides when examining the digital imagery. This is a valuable lesson for all startup founders. Your solution is likely to be a deeper and more meaningful experience than what you originally imagined. With feedback, BetterView found product/market fit. Whatever itch you, as a business, think you are scratching...keep picking...there is likely a deeper problem to solve.

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HOW TO CONNECT WITH DAVID TOBIAS:
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MENTIONED IN THE PODCAST:
BetterView Home Page
Inbox Zero

BOOKS:
Zero to One by Peter Thiel
Principals by Ray Diallo
Creative Confidence by Tom Kelly & David Kelly
Steve Jobs by Walter Isaacson