Sales doesn’t have to feel slimy.

What if selling could feel like serving? Alyssa Nolte and Brooke Greening rethink how we approach sales so it builds trust instead of breaking it.

Brooke shares her hot take: sales is not a “necessary evil.” It can be one of the best ways to serve customers and grow a business...when done with care. Alyssa opens up about her own journey from “accidental seller” to someone who sees sales as listening, problem-solving, and building real relationships.

If you’ve ever felt the ick factor in sales, this conversation will help you see another way.

Why listen: You’ll walk away with a simple framework and mindset shift that can change how you or your team approach sales conversations.

3 Key Takeaways

Sales is not the problem; manipulation is. Done right, sales is about service.
A clear sales process helps your team stay authentic and confident.
The wrong customer costs more than lost revenue...it drains energy, focus, and brand trust.

Sales as Service, Not Sleaze with Brooke Greening