#307: How to break into Sports Journalism and the new-age role of a Digital Producer with Jessica Robinson from CODE Sports

Dec 15, 2024

42:21

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Meet Jessica Robinson, Digital Production Specialist at Code Sports.

With a knack for storytelling, Jess blends digital media, journalism, and creative production to craft engaging sports content. From managing social media strategies to enhancing audience engagement, she’s driving Code Sports’ growth in the competitive sports media industry.

Previously, Jess honed her skills in roles with Basketball Australia, the Australian Grand Prix Corporation, and the Australian Open, bringing expertise in journalism, public relations, and digital production.

If you’re looking for insights into breaking into the sports industry, networking effectively, and mastering the digital skills demanded in today’s market, Jess’s journey offers a roadmap. Learn how she turned challenges into opportunities and leveraged her skills to make her mark in the sports world.

We cover:

(11:32) Jessica's interview with SportsGrad at the Aus GP

(13:37) Quick Fire Questions

(18:04) Jessica's role at CODE Sports

(23:33) What KPIs journalists work towards

(25:59) Jessica's career journey

(29:25) Challenges people face in getting a job in sport

(31:23) How Jessica sought career direction

(35:18) How Jessica's Resume stood out from the rest

(40:19) Jessica's advice to her younger self

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