This week I speak to Loux Rutherford, Community Manager at x+why , a new type of co-working space focused on supporting purpose-driven organizations and using business as a force for good. We talk about:
- Their approach to building community in the physical co-working spaces, including hosting events, facilitating connections between members, and tracking "meaningful interactions" to nurture relationships.
- The challenges of measuring the value of serendipitous interactions and organic community growth in a physical space.
- The role of X+ Why in amplifying their members' work through content, campaigns, and partnerships.
- Loux's perspective on other inspiring brand communities, such as the B Corp movement, and advice for community builders.
This is the last episode in this series of Bunch - we hope you've enjoyed it!
Bunch - The art of community-driven growth