#22: Jonny Hendriksen goes global but stays local

In this episode of The NBR Podcast with Simon Shepherd: Many New Zealanders won’t know who under-the-radar Jonny Hendriksen is, but the successful entrepreneur is building a global company to satisfy the complex content needs of social media. Shuttlerock is targeting $100 million in turnover as it harnesses AI to produce tens of thousands of short video ads across 30 languages for major brands such as BMW and Nestlé. The company has offices around the world – but the headquarters stayed in Nelson.    Timestamps below: (01:52) - Do you think many Kiwis actually heard of your company? (08:14) - you describe yourself as a global leader in digital content production in 2021 you told the NBR that you were sort of targeting $100 million in turnover. Where are you at now? (14:40) -Can you explain to me, what do you have to do to meet that 1% obligation?   Links to audio clips used here.