Future-Proof Your Brand: Adapting to an AI-Driven Customer Experience | Tygh Walters

How will AI transform customer support over the next few years? Tygh Walters from SellerSmile joins us this week to explore this topic. His company provides outsourced eCommerce customer support for clients across a wide range of industries. We dig into the "touchiest" aspects of customer support: money, time, and respect. Lastly, we discuss what it means to bring human elements into the realm of serving customers. Enjoy this futuristic discussion that is grounded in qualities that humans will ALWAYS desire.

Takeaways:

• Customizing customer service approaches like tone and language for different client demographics and businesses is important.
• AI may eventually be able to handle transactional customer interactions, but human empathy and relationships will always be valuable and necessary.
• While focusing on customer service, don't forget to care for your own team by hiring enough people to spread the workload and prevent burnout.
• When creating SOPs for your team, make them detailed enough that a company in another state could read your documentation and get up to speed quickly and accurately.
• In light of AI and new technologies, continue to invest in your human relationships.

Resources:

• The Lean Startup, by Eric Ries
• The E-Myth Revisited, by Michael Gerber

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Connect with Tygh Walters:

• LinkedIn
• Twitter (X)
• sellersmile.com

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