And She Spoke: Women. Money. Power. Can You Grow Your Business Without Social Media?
Social media is an excellent (and inexpensive) way to connect with your audience online, share your expertise in your chosen niche, and get some valuable market research in while you’re at it.
So, why are we so reluctant to go all in?
Why do so many business owners have a knee-jerk negative reaction to social media, especially when they don’t mind spending time on it outside of work?
The answer isn’t simple.
Most of us struggle with a deep fear of rejection, judgment, and being dragged by trolls online.
And when we open up our business to them, we’re stepping away from the comfort of private accounts, hidden likes, and approved followers by allowing everyone to have a say on what we do.
As a result, we feel obligated to curate what we share on social media based on what they might like instead of being truthful to our own voices and experiences.
But here’s the thing: Your online presence isn’t meant to cater to everyone.
Instead, it needs to speak to who you are, what your business stands for, and who you serve. You can absolutely be successful by being your authentic self and creating what you want to see more of in the online space.
And if you prefer not using social media at all, you’re still very capable of growing exponentially through other channels!
In this week’s episode, we’re dissecting the relationship business owners have with social media, how to overcome the mindset blocks that stop you from sharing what you want online, and how to make sure negativity doesn’t sabotage the work you’re meant to do!
Here’s what you can expect from this one:
- Understanding why so many business owners despise social media
- The mindset work you need to do to build your relationship with social media
- Dealing with trolling and negativity as a consequence of being provocative online
- How to deal with the fear of rejection and judgment online
- Growing your business effectively without social media
- The importance of knowing your message and what you stand for as a business owner
- Our exciting new Visibility Week Challenge!
If you struggle with putting yourself or your brand out there, this episode is perfect to help you gain some perspective on how you can grow your business online—with or without an Instagram account!
RESOURCES
This Week’s Joy:
This week, we’ve been updating our Web3 knowledge with Line Goes Up, a 2 hours and 18 minutes long YouTube video that explains NFTs and crypto from a refreshingly new standpoint!
This Week’s Hustle:
If you’re ready to take charge of your visibility online, take your messaging to the next level, and boost your sales, our FREE 5-Day Visibility Week Challenge is just the thing you need! Sign up now to save your spot.
This podcast is brought to you by the Marvelous online teaching platform.
Marvelous is an easy-to-use platform that helps you build and sell your own courses memberships and live-streamed programs. Go from idea to open for business in just minutes. Unlike other startups, Marvelous was created by women for women. If you're looking for a simple, streamlined way to build and grow an online business. You can learn more at Marvelous.