20% - The Marketing Procurement Podcast The Innoficiency Problem
Blair puts forward his Innoficiency Principle—the idea that innovation and efficiency are mutually opposable goals—and discusses why the “Marketing Procurement Problem” can be explained by this principle.
Blair Enns
https://www.winwithoutpitching.com/
https://ca.linkedin.com/in/blairenns
Leah Power
https://www.linkedin.com/company/institute-of-canadian-agencies
https://www.linkedin.com/in/leah-power-she-her-3486998/
The Innoficiency Problem
https://www.winwithoutpitching.com/the-innoficiency-problem/
Buying Less for Less: How to avoid the Marketing Procurement Dilemma by Gerry Preece & Russel Wohlwerthhttps://www.goodreads.com/book/show/19660676-buying-less-for-less
Holding Opposite Perspectives In a Healthy Tension
https://2bobs.com/podcast/holding-opposite-perspectives-in-a-healthy-tension
Nick Skillicorn
https://www.ideatovalue.com/author/nickskillicorn/
Clayton Christensen
https://www.christenseninstitute.org/disruptive-innovations/