The PushPress Podcast #4 Your Unprofessionalism Is Killing You (and Your Gym) | How to Run a Professional Gym
Jan 2, 2025
Explore the impact of unprofessionalism on gym ownership and member retention. Discover what true professionalism looks like, focusing on integrity, appearance, and responsibility. Hear about the infamous 'petrified cat sh**t' story, highlighting neglect in gym cleanliness. Dan and Nick discuss the importance of first impressions, like avoiding sweaty shirts during sales pitches. They also emphasize trust within gym relationships and share practical tips for maintaining a polished and professional atmosphere.
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What Professionalism Really Means
- Professionalism includes accountability, integrity, and attention to small behaviors that signal trustworthiness.
- Baseline professionalism prevents trust loss while above-and-beyond actions create goodwill.
Trust Is Built By Small Consistent Acts
- Trust builds through consistent, repeatable deposits and erodes when expected behaviors fail.
- Missing small expectations (like punctuality) chips away at trust just as much as big failures.
Avoid Sweaty Shirts During Sales
- Change your shirt and use deodorant before meeting prospects or doing sales consults.
- Bring a fresh shirt and basic grooming items to avoid smelling like you just finished a workout.