Growing a Monetizable Format: YouTube Interview Series vs Podcast

Eleanor Conway, a UK-based comedian, has grown her Instagram following by 120,000 in less than a year by doing funny street interviews with strangers. She now wants to expand and monetize her concept. She's unsure whether to create a YouTube interview series or dive into a video/audio podcast. While podcasts may offer easier monetization options, there is also a saturated market. The key is to niche down and find a specific community or industry to focus on. Being representative of a particular community makes it easier to attract brands and companies within that industry and build a monetizable format. Maybe Eleanor could consider adding a unique twist to her funny interviews, such as bringing products to review or allowing others to describe them, potentially offering paid opportunities for brands to be involved. Starting with a more specific niche can lead to growth and greater monetization potential from the start.