The Real Estate Espresso Podcast
BOM - Day Trading Attention by Gary Vaynerchuck
Jun 2, 2024
Gary Vaynerchuck discusses the importance of aligning marketing messages with customer attention on various social media platforms. He emphasizes the shift towards interest-based content distribution and the need for targeted, resonant content creation in digital marketing.
05:34
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Quick takeaways
- To effectively deliver a marketing message, use channels that align with customer's field of view.
- Understanding user interests and leveraging social media algorithms are crucial in creating engaging content.
Deep dives
Reaching Customers through Relevant Channels
The podcast discusses the importance of reaching customers through channels that align with their interests and online behavior. Gary Vaynerchuk's book emphasizes the need to use channels that are in the customer's field of vision to ensure the marketing message is received. The algorithms of social media platforms like TikTok and Meta prioritize user interest over social connections, creating opportunities for businesses and creators to gain views and engagement without a large follower base. By creating compelling and relevant content tailored to the platform, smaller entities can now compete on a more level playing field with larger companies.
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