Writing for Sounds Profitable recently, Bryan Barletta posited the idea that Spotify has a big opportunity to use their streaming ad insertion technology to grow the industry. In this episode, Arielle Nissenblatt speaks with Bryan and Tom Webster about this opportunity, what it means for the larger industry, and how this all fits into the current zeitgeist around the future of audio (i.e. there have been some doom-and-gloom-focused articles popping up).
Listen to learn about:

The origins of streaming ad insertion
How streaming ad insertion differs from dynamic ad insertion
How streaming ad insertion and dynamic ad insertion can work together
Why publishers benefit from streaming ad insertion
How this discussion affects Apple, Amazon, and more companies
Sounds Profitable’s presence at Podcast Movement and SXSW

Links:

Bryan Barletta
Arielle Nissenblatt
Tom Webster
The article we’re discussing
Podcast Movement
Sounds Profitable at SXSW

Credits:

Hosted by Bryan Barletta, Arielle Nissenblatt, Tom Webster
Produced by Spooler Media
Hosted on Art19
Recorded on SquadCast.fm
Edited by Reece Carman and Ron Tendick

What People DON'T KNOW About Branding! 🤔🙅‍♂️