Advisor Marketing Made Simple Advice Line: Finding The Right Marketing Channel For Your Niche (Andrew McFadden)
Nov 20, 2024
Andrew McFadden, a financial advisor focused on young physicians, dives into email marketing strategies to grow his practice. He explores whether email is the best route and examines his current outreach methods. The discussion highlights the power of local engagement, promoting speaking gigs, and optimizing lead magnets. Emphasis is placed on video marketing to connect with his audience while creating compelling content. Ultimately, insights are shared on how to refine messaging and focus marketing efforts for impactful results.
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Choose Exciting Activities
- Choose a marketing activity that genuinely excites you, even if it seems boring or conventional.
- Fully commit to a channel like YouTube before incorporating others, like email, to avoid distractions.
Leverage Existing Success
- Leverage existing successful activities like speaking engagements at residency programs.
- Explore ways to expand and improve these activities for better reach.
Find Your Best Platform
- Focus on what works best and easiest for you, not what works for others.
- Leverage existing strengths, such as in-person events and a clear niche, for efficient marketing.