The forgotten social media business platform, far and away, is Pinterest. 

We've seen some amazing data ourselves from clients' Google Analytics accounts showing that Pinterest is a solid web traffic generation source for many different kinds of companies. 

But there is even more data out there that not only supports that, but leads us to believe that Pinterest should become a MAJOR part of businesses' social media and overall content marketing strategies now more than ever. 

Pinterest certainly seems to be the forgotten social media marketing platform for businesses, here's why: 

70% of all pins saved on Pinterest come from businesses. 

200 million people are now on Pinterest, as of September 2017. That’s a 40% increase from the previous year. 

2 billion searches are made every month on Pinterest. 

87% of pinners bought something because of Pinterest.