Round Table China

Group live streams dance into spotlight

10 snips
Aug 13, 2025
Group live streaming is shaking up China's entertainment scene, blending K-pop style choreography with immersive viewer experiences. This trend is spawning new jobs in performance and production, energizing the livestream economy. The dynamic costumes and interactive acts captivate audiences while performers must adapt to real-time engagement challenges. Meanwhile, the podcast discusses the contrasting communication styles between Gen Z and older generations, highlighting how these differences influence social interactions and service expectations.
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INSIGHT

Interactive Performance Hooks Viewers Fast

  • Group live streaming (tuan buo) combines synchronized performance, interactive gifts, and real-time production to hook viewers quickly.
  • The format turns short attention spans into sustained engagement by letting audiences order actions via virtual gifts.
ANECDOTE

Diverse Styles Power The Format

  • Yu Shan describes anime/ACG, hanfu, and mini-drama styles that performers adopt for themed group streams.
  • She explains hosts cue acts and run interactive games that keep viewers engaged during the live show.
INSIGHT

Polish Turns Casual Streams Into Premium Shows

  • Tuan buo raises production values with flawless makeup, dramatic lighting, and tight choreography to create a 'wow' effect.
  • Those higher production standards help sustain viewer attention and justify monetary gifting incentives.
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